HELP WITH EDUCATION, SCHOOLS, PUBLIC AND THIRD SECTOR MARKETING
There are situations when strategic analysis and planning is required. Sometimes the need is for shorter term delivery and action. Often it's both in parallel.
Successful experience in all of these scenarios lets me provide advice that's relevant, ideas that work, and insight that's focused, as well as delivering tangible outputs and outcomes.
Opportunities that I can help with include;
Strategy and Planning
Knowing where you currently are and where you want to get to is a vital part of effective marketing or communications. Through analysis and evaluation of what you are doing at present, and by understanding your objectives, I can develop a roadmap that will provide an effective strategy for meeting them.
With the range of communications methods and media available it's vital to make the correct choice and to ensure they are of the right quality. Years of creating award -winning communications lets me give you the advice and support you need.
Growing Awareness and Use
Getting people to want what you offer means that they have to know about it. Success in launching and re-launching organisations, brands, services, and products, lets me identify what the most effective marketing and communications methods would be for you.
Improving Corporate and Brand Reputation
The reputation of your organisation and its brands should be one of your most prized assets. Delivering communications that convey positive perceptions of your values and how you work will improve your reputation to your key audiences. Using perception and communication audits, and effective plans for future activity, I can provide the ideas to improve how people regard you and your services and brands.
Listening and Consulting
An organisation that is successful listens to those it wants to influence or persuade. They may be parents, students, customers, citizens, businesses, employees - in fact anybody that's important to you. With successful experience in over 20 forms of consultation and opinion research I can provide you with the most appropriate ways of listening for any issue or circumstances.
Knowing your stakeholders and winning their support is a powerful advantage for any organisation. With their involvement in shaping what you do you will develop influential advocates and take people with you. I can provide a clear picture of how they regard you, and effective means to build stronger communications and partnerships with them.
Internal Communications and Culture
Well-motivated staff who work together towards your organisational goals rely on good communications and involvement. With expertise in staff consultation, communications, and organisational change I can show how a common culture with high morale can be created.
I’ve nearly changed my opinion about Milton Keynes. To be more accurate it was nearly changed for me. And how it happened is a lesson in communications.
Recently I’ve been working with the excellent Stantonbury Campus in the “town”. A school that is on a sharp upward curve, and much more than a school too with a big range of community facilities and activities. Anyway, as many people will know, Milton Keynes can be challenging for visitors to get their bearings. So, in talking about catchment areas and the like, it was interesting to hear talk of “north of the city” and “in the west of the city”. Had I missed the announcement that it was now the City of Milton Keynes? I recalled that it had bid for city status but thought that it didn’t get the status.Read more ...