"Strategic and tactical work that moved us forward immensely"

There are situations when strategic analysis and planning is required. Sometimes the need is for shorter term delivery and action. Often it's both in parallel.

Successful experience in all of these scenarios lets me provide  advice that's relevant, ideas that work, and insight that's focused, as well as delivering tangible ouputs and outcomes.

Opportunities that I can help with include;

Strategy and Planning

Knowing where you currently are and where you want to get to is a vital part of effective marketing or communications. Through analysis and evaluation of what you are doing at present, and by understanding your objectives, I can develop a roadmap that will provide an effective strategy for meeting them. After creating and implementing successful marketing strategies for organisations as a whole, and for elements of them, for campaigns as well as specific services, my involvement will do the same for you.

Corporate Communications

With the range of communications methods and media available it's vital to make the correct choice and to ensure they are of the right quality. Years of creating award -winning communications lets me give you the advice and support you need. Assessment of your current approach and activities, or devising and implementing new ways forward, are areas where I can help . Creating the right mix between external press and media and that which you produce yourself is a key element of this and expertise in national, regional and local situations enables me to identify the best routes for you.

Growing Awareness and Use

Getting people to want what you offer means that they have to know about it. Building that knowledge, and then creating demand, requires the right selection from a range of techniques. Success in launching and re-launching organisations, brands, services, and products, lets me identify what the most effective marketing and communications methods would be for you. From continuing campaigns to one-off situations, and from advertising, PR, direct marketing, face-to-face events, targeted communications, and many more, I can give you the right solution.

Improving Corporate and Brand Reputation

The reputation of your organisation and its brands should be one of your most prized assets. Delivering communications that convey positive perceptions of your values and how you work  will improve your reputation to your key audiences. Using perception and communication audits, and effective plans for future activity, I can provide the ideas to improve how people regard you and your services and brands. 

Listening and Consulting

An organisation that is successful listens to those it wants to influence or persuade. They may be customers, citizens, businesses, employees - in fact anybody that's important to you. Understanding their expectations, needs, and opinions,will enable you to be responsive and focused. With successful experience in over 20 forms of consultation and opinion research I can provide you with the most appropriate ways of listening for any issue or circumstances.

Stakeholder Management

Knowing your stakeholders and winning their support is a powerful advantage for any organisation. With their involvement in shaping what you do you will develop influential advocates and take people with you. Through analysis of how stakeholders interact with you, I can provide a clear picture of how they regard you, the levels and frequency of their relationship, and effective means to build stronger communications and partnerships with them.

Internal Communications and Culture

Well-motivated staff who work together towards your organisational goals rely on good communications and involvement. The benefits of innovation, retention, enthusiasm, and high energy are recognised as coming from employees who feel informed and empowered. With expertise in staff consultation, communications, and organisational change I can show how a common culture with high morale can be created.