Tough Times need Marketing
"Change is the law of life and those who look only to the past or present are certain to miss the future." A week before the Comprehensive Spending Review announcement makes clear the cuts that education and the rest of public services will suffer, John F Kennedy’s words remind us of the focus we will have to have.
I’ve nearly changed my opinion about Milton Keynes. To be more accurate it was nearly changed for me. And how it happened is a lesson in communications.
Recently I’ve been working with the excellent Stantonbury Campus in the “town”. A school that is on a sharp upward curve, and much more than a school too with a big range of community facilities and activities. Anyway, as many people will know, Milton Keynes can be challenging for visitors to get their bearings. So, in talking about catchment areas and the like, it was interesting to hear talk of “north of the city” and “in the west of the city”. Had I missed the announcement that it was now the City of Milton Keynes? I recalled that it had bid for city status but thought that it didn’t get the status.Read more ...