School communications - new challenge
The new government’s policies on education place great emphasis on autonomy for schools and school leaders. The intention is to provide greater independence in decision-making over a range of issues. From a marketing perspective the need to ensure focus and clarity in messaging, understanding of parental and community priorities, and recognising that schools may be entering a more “competitive” environment, will become stronger.
Posted on: 19th June 2010 in
I’ve nearly changed my opinion about Milton Keynes. To be more accurate it was nearly changed for me. And how it happened is a lesson in communications.
Recently I’ve been working with the excellent Stantonbury Campus in the “town”. A school that is on a sharp upward curve, and much more than a school too with a big range of community facilities and activities. Anyway, as many people will know, Milton Keynes can be challenging for visitors to get their bearings. So, in talking about catchment areas and the like, it was interesting to hear talk of “north of the city” and “in the west of the city”. Had I missed the announcement that it was now the City of Milton Keynes? I recalled that it had bid for city status but thought that it didn’t get the status.Read more ...