Blog


We want an inspiring Head who can lead with vision and raise standards, say schools The identikit of a desirable headteacher is one who is an inspirational and visionary leader, and with the ability to improve a school’s standards. That’s the finding of a study into what are the characteristics and attributes schools looked for in a new headteacher, and what the priorities for the job are. Nearly two-thirds (63%) of ads identified Leadership Skills, slightly more than Inspirational ones (60%). Just over half (51%) wanted heads to focus on school improvement, and 46% said they were looking for someone with Vision. Posted on: 3rd May 2012 We want an inspiring Head who can lead with vision and raise standards, say schools The identikit of a desirable headteacher is one who is an inspirational and visionary leader, and with the ability to improve a school’s standards. That’s the finding of a study into what are the characteristics and attributes schools looked for in a new headteacher, and what the priorities for the job are. Nearly two-thirds (63%) of ads identified Leadership Skills, slightly more than Inspirational ones (60%). Just over half (51%) wanted heads to focus on school improvement, and 46% said they were looking for someone with Vision. Posted on: 3rd May 2012 Why choose your school? If they’ve got a choice why do parents plump for one particular school? What are the criteria which influence selection? More and more schools in independent and maintained sectors, and at both primary and secondary phases, are finding themselves competing with others for students. Whether desirable or not, it’s a reality of education nowadays. Posted on: 2nd April 2012 We're all the media now “Institutions that once had to go through media to deliver information are now themselves media”. So said Andrew Nachison a business writer and futurist. What so every organisation is now a newspaper or TV station? Yes and no. Posted on: 12th February 2012 We're all the media now “Institutions that once had to go through media to deliver information are now themselves media”. So said Andrew Nachison a business writer and futurist. What so every organisation is now a newspaper or TV station? Yes and no. Posted on: 12th February 2012 Good is the enemy of Great “Good is the enemy of great ….the vast majority of companies remain just that – good, but not great”. That’s the view of one of the best writers on leadership and creating excellence, Jim Collins. Substitute, in place of “companies”, schools, colleges, councils, hospitals, charities or any other form of organisation and the words are still true. Posted on: 6th January 2012 Help for...? Are emotions more important than facts in reputation building? Is the attention-grabbing headline more influential than an objective analysis of a situation? Posted on: 14th November 2011 Help for...? Are emotions more important than facts in reputation building? Is the attention-grabbing headline more influential than an objective analysis of a situation? Posted on: 14th November 2011 Help for...? Are emotions more important than facts in reputation building? Is the attention-grabbing headline more influential than an objective analysis of a situation? Posted on: 14th November 2011 Excite, not satisfy. “You can’t just ask customers what they want and then give that to them. By the time you get it built, they’ll want something new”. The death of Steve Jobs, and the impact he had on society and business has filled vast areas of the media in the last week. I’m not going to talk about that – others are more capable – but will look at an aspect of his approach and philosophy that can apply to every organisation, not just Apple. Jobs’ quote above demonstrates his belief in always looking ahead. Posted on: 11th October 2011 1 2 3		We want an inspiring Head who can lead with vision and raise standards, say schools The identikit of a desirable headteacher is one who is an inspirational and visionary leader, and with the ability to improve a school’s standards. That’s the finding of a study into what are the characteristics and attributes schools looked for in a new headteacher, and what the priorities for the job are. Nearly two-thirds (63%) of ads identified Leadership Skills, slightly more than Inspirational ones (60%). Just over half (51%) wanted heads to focus on school improvement, and 46% said they were looking for someone with Vision. Read more ...

Areas of expertise in education, schools, public and third sector marketing: